I’m no techy. I’m certainly no lawyer. I understand the forthcoming implementation of EU regulation 2016/679 General Data Protection Regulation comes into force on 25th May 2018. It apparently is designed to protect individuals data protection and privacy within the EU area. It is meant to address the export of personal data outside the EU and EEA.
The aim is to give people control of their personal data. Tell that to Cambridge Analytica and Facebook. Tell that to cyber hackers who pass millions of peoples personal data around the world for a fee. Tell that to Governments who use data to influence or sway voters in another country. Tell that to global corporations who design algorithms to bombard users of social media with countless adds based on their activity on the internet. Not even on their sites I should point out.
We should have known that the invention of the World Wide Web would be unscrupulously hijacked by money and greed. The idea of making the world come together and share information, of connecting continents with a click of a button would be corrupted by corporations, fanatics and extremists. No I am not writing this in my bomb proof bunker in the mountains. I love the internet and how you can access information, connect with others over a common platform. I know that you can never undo the progress that has been made by the invention of the WWW. My views are my own and not to be used to sell me mattresses, holidays, shoes, nights out. Its too easy to get someone to design an algorithm that targets potential customers. To directly and personally target advertising that may lead to a sale. In the olden days, companies had to work for their products to be sold. The quality of the product, the reliability, the exclusivity, whatever the selling point was. Now you just employ people to look at your social media feeds and work out what products will appeal to them. It’s like being under corporate surveillance. No, honestly, I’M NOT PARANOID!!
I, like most citizens of Europe, will have been bombarded with data protection and privacy agreements in the last few weeks. Every organisation you subscribe to, every social media organisation, every cause you may support, has sent emails with agreements to be signed. Facebook came under particular scrutiny given that their transgressions had been widely reported. You sign up and they wash their hands of blame if it goes wrong. You agreed with them. If you don’t agree, they wash their hands of you. Either way, they have you. It all seems somewhat dirty. As if they’ve done wrong and now are being forced to cover themselves. Is it really about privacy and data protection or more about corporate liability?
I know that elections are now won and lost on TV and Twitter. That presidents can be elected by telling enough lies to enough people for those lies to hang around. Because lets face it, every single lie or innuendo used by Donald Trump will have left an online footprint. You can delete tweets that destroy opponents but their ghost remains. It is the 21st Century equivalent of politics, I get that. The speed at which it spreads though makes the difference.TV Entertainment contests have the viewers vote on the outcomes of performances. Many wish they could vote from the comfort of their armchair and vote multiple times to influence the outcome of an election. There will come a time when elections will be fought online and polling stations abolished. Then governments of the world, will you ensure our personal data is safe? will we be targeted with political ads that aim to influence the outcomes of elections? Will you ensure that the people are properly informed as to what they are voting for and why? Will it ever be about policies and not who lies the best to get elected. Will we ever know that the politicians that do get elected are not in turn at the mercy of global corporations in how policy is implemented. Maybe the data protection regulations should give clear and simple powers to the consumer, the voter, the recipient. Let’s face it, Apple, Facebook, Google, Microsoft, Starbucks, Rupert Murdoch nefarious global empire will never allow the customer to influence or limit the powers they have fought so hard to grab.
Good luck everyone in Europe on the 25th. We will all surely sleep safer in our beds – sponsored by Silentnight, Tempur mattresses, Dreams etc.
Footnote. Ive had over a dozen emails this morning updating their privacy policies. Glad to know I’m in good hands. Until someone sells my inside leg measurement and annual income to the highest corporate bidder in Macau.